1. Hygge
Pronounced ‘Hoo-ga’ or ‘Hue-guh’ depending on which YouTube video you watch, the Danish concept of Hygge is centred around comfort and cosiness. It places importance on chilling out, relaxing, and mastering the art of intimacy. Practising hygge can mean anything from enjoying a warm cup of tea to wearing your pyjamas all day. It’s all about what comfort means to you.
2. Lagom
Pronounced ‘Lah-gum’, Lagom is all about balance. Remember those Kellogg’s ‘Just Right’ ads that said, “Not too heavy, not too light, just right?” They might owe that marketing campaign to Lagom. Translating to “not too little, not too much,” it advocates moderation in everything you do.
3. Päntsdrunk
Yes, this is as fun as it sounds. A recent Finnish self-care trend, Päntsdrunk is all about removing your pants and then having a drink in the comfort of your own home. It’s a nationally celebrated pastime that the country’s ministry of foreign affairs even mentions in its guide to the country, so don’t knock it ‘til you’ve tried it.
4. Plogging
If you care about the health of the environment as much as your own, Plogging is a great Scandinavian wellness rule to live by. All you have to do is bring a garbage bag (biodegradable, of course) on your daily walk, jog, or run, and pick up any rubbish you see along the way.
